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3m optical systems managing corporate entrepreneurship pdf
3m optical systems managing corporate entrepreneurship pdf








3m optical systems managing corporate entrepreneurship pdf

The approval of a further failure will significantly lower his ability to lobby on behalf of the other units, placing them at risk. Looking strictly at the facts, Guehler has five business units to develop and failure to retain his credibility regarding one unit puts the other four in a tenuous situation. Such is the life of a person in his position. If, however, it succeeds вЂ" he’s a genius. If he approves this, when most of the company would advise against it, and it fails вЂ" he’s an idiot.

3m optical systems managing corporate entrepreneurship pdf 3m optical systems managing corporate entrepreneurship pdf

To be quite frank, Guehler has his credibility to consider. With an investment of $750k required to continue it is not likely that management will take that chance.Īs Paul Guehler, would you approve the AFE if Wong had set it up for you?Īs Paul Guehler, I would not approve the AFE unless Wong garnered substantial support before bringing the proposal my way. As explained in Burgelman’s article, “The lack of articulation between different levels of management results in a vicious circle in resource procurement.” (Burgelman, 1984) Wong did not do enough to demonstrate either the technical or commercial feasibility of the privacy filter. The primary reason that Andy Wong is in this position is that he did not engage in enough product championing. That said, political support internally could make all the difference and allow Guehler to focus on the positive aspects of the proposal вЂ" namely the total potential market of 32.7 million PC’s and the ability to leverage 3M’s existing distribution. This might allow him to salvage the OS Unit through auto component sales. Instead, I would have to opt for rejecting the proposed expenditure and going with a harvest strategy вЂ" cease R&D and reassign personnel to other units. The price point of $175 is a serious concern, the sales forecast seems inflated, and other companies already have a strong presence in the market for this type of item. If, however, Wong is unable to garner the support from his mentors in order to give this AFE the standing it needs, I would not recommend backing the project. If Guehler sees that other areas of 3M are in support of the authorization for expenditure, then he will not have to be concerned about the OS unit’s credibility вЂ" this gives Wong a significant plus.

3m optical systems managing corporate entrepreneurship pdf

The OS unit has already tried and failed three times with the microlouvered filter and high level support would benefit both Wong and Guehler in this case. As Andy Wong, how would you handle the authorization for expenditure for the re-launch of the privacy screen?Īs Andy Wong, I would take the proposal to one of my senior-level mentors for support.










3m optical systems managing corporate entrepreneurship pdf